Gaeta publishes STS article on targeted advertising & disabilities

Holtz Center graduate student affiliate, Amy Gaeta, recently published a science and technology studies-related article on targeted advertising online and on social media.

Amy’s article, “Do Algorithms Know Your Body Better Than You?“, reviews online targeted advertising and how it labels and classifies various disabilities through its ever-changing algorithms. Amy provides an overview through a personal experience and feedback, through her own limitations and online behaviors.

Amy takes a transdisciplinary approach to studying the relationship between technology, emotions, and transnational U.S. politics and culture. Her dissertation examines the global spread of drone technology through feminist approaches to disability and technology. Amy is interested in how technologies mediate the circulation of emotions and determine the value of human and nonhuman bodies.

Gaeta is a PhD candidate in English at UW-Madison, with interests in disability studies, feminist science studies, contemporary art & literature. She is among the many UW-Madison graduate students that are affiliated with the Holtz Center for Science and Technology Studies.