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Black Twitter, Big Data, and Deep Engagement

April 18, 2018 @ 4:00 pm

Black Twitter, Big Data, and Deep Engagement

Meredith Clark, Ph.D., Assistant Professor Department of Media Studies, University of Virginia

Prof. Clark establishes a theoretical framework for the social media phenomena of “Black Twitter,” defined as a temporally linked group of connectors that share culture, language and interest in specific issues and talking about specific topics with a Black frame of reference. In this talk, she analyzes Black Twitter at three levels of connection: 1) Personal community, drawing from the work of Barry Wellman; 2) a Thematic frame, reflecting an individual’s specific tweet proclivities (from television shows, to ideologies, to religious preferences); and 3) a Networks frame, where personal communities and thematic notes intersect around a specific topic. She’ll be discussing the emergence of “meta-networks” through such hashtags as #SolidarityIsForWhiteWomen, #AskRKelly, and #BlackLivesMatter. This mixed-methods research study was completed with principal investigators Deen Freelon and Charlton D. McIlwain at American University’s Center for Media and Social Impact, using the Twitter Subgraph Manipulator Python module, with data sets obtained from the Virtual Observatory for the Study of Online Networks.

More information available on the University of Wisconsin-Madison, Information School website: ischool.wisc.edu



April 18, 2018
4:00 pm
Event Category:


Information School